Not to mention the class-action lawsuit that Apple is still facing over the issue. New information now suggests that increasing profits was likely the farthest thing from Apple’s mind, as it continued to stubbornly stick to its butterfly keyboard design despite the skyrocketing cost of providing warranty repairs and service programs from thousands of failing keyboards. Instead, they were just likely way too focused on design at the expense of functionality.
However, it’s quite likely that thought never even entered the minds of Apple’s designers, engineers, and executives. More cynical folks often suggested that the switch to USB-C was little more than a money grab by Apple - an opportunity to sell adapters and dongles at higher profit margins. It was the first step in Apple’s obsession with slimming down the MacBooks as much as possible, which also arguably led to other controversial decisions like the removal of the MagSafe connector and many other useful ports in favour of the smaller USB-C standard.Įven though USB-C ports were versatile enough to be used for just about everything that the prior single-purpose ports offered, they required pro users to carry around a bagful of dongles to guarantee connectivity. The butterfly keyboard may have signalled everything that was wrong with the MacBook era of the last five years.
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